We’ve been swapping epic yarns around the Tippy Tap virtual campfire this week, about the never-ending quest to capture that legendary beast, the target audience. As we raised our tankards and toasted the gods of marketing, we came up with these handy tips for identifying and communicating with your very own target audience. Read on, …
Finding and Communicating with Your Target Audience Read More »
You may have noticed that we have a certain style when it comes to our own social media content writing, here at Tippy Tap. We are friendly, knowledgeable, straightforward, and we like to think we’re pretty funny sometimes as well. Our voice reflects who we are as a team, and lets clients know what they …
Social Media Content Writing – Your Results Are in the Post Read More »
This week we’ve been thinking about baby algorithms. Many people haven’t even heard about Google’s legendary vast family of tiny crawlers that populate the furthest corners of the searchable internet. But these are the little creatures that you need to impress if you want your Content SEO to rank highly. Nobody knows exactly how many …
What do you know about E-A-T? Don’t panic, this isn’t yet another springtime lifestyle blog about eating clean or getting that swimsuit body in time for summer. Although we do have a pro-tip on how to get a swimsuit body: get a swimsuit and wear it on your body. Job done. You’re welcome. No, E-A-T …
“Keyword research? It’s a list of words! Stuff ‘em all in the content – bosh! Easy.” In what might become a recurrent series entitled “Crap We Hear at Networking Events,’ this quote is from a conversation one of our team had with a self-styled marketing “expert” recently. Poor chap. And his poor clients, more importantly. …
Even the most reprehensible fictional character usually has some redeeming feature to offset the evil – we’re talking Darth Vader saving Luke Skywalker, or Ebenezer Scrooge and his festive epiphany. But not so in the world of SEO. Here there are only two sides – good and bad. These competing forces are known as White Hat …