Blogs filed under Heather

Storytelling

Are You Sitting Comfortably…?

For years now, any marketers with an ounce of common sense have been saying (well, screaming) that storytelling marketing is the way forward. Telling stories will engage your customers in a way that the hard sell is never going to do. It’s proven to help audiences retain information and provoke an emotional response, and a …

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content SEO

Content SEO – behind the curtain

Let’s talk about Search Engine Optimisation (SEO). It’s one of those magical mysterious marketing terms bandied about nowadays, along with promises of guaranteed search results and ringing cash registers. However, many of the less reputable self-styled marketing gurus neglect one very important point. Content is key. Without effective and carefully tailored content you can pay …

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What is Fiverr? And why using cheap copywriting is a bad idea for your business.

What is Fiverr? And why using cheap copywriting is a bad idea for your business.

This is a situation that many in our industry have felt… “When I was a very junior copywriter and ‘PR girl’, about 20 years ago, I became accustomed to being trotted in at the end of a client brief, with the words, “give her your brochure, she’ll do the copy.’” In other words, the pictures …

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Why you should think about your tone of voice.

Here’s a question for you; do you talk to your kids/friends/spouse in the same way that you talk to your clients? We’d wager that you don’t. Why is that? It’s a simple answer, we have a different tone of voice for every situation. We’ve all been there, sitting on the phone, talking to customer service …

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SEO

Let’s Talk SEO

Ah, SEO those magical three letters that are bandied about as the ultimate solution to a website being found on Google. Before we start, it’s important to point out that a quick fix doesn’t usually solve visibility issues on search engines. You probably need to embrace several careful strategies, usually provided by excellent marketing agencies …

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The importance of Content in a Covid-19 world

We think we can all safely agree that Covid-19 has dramatically changed the way businesses and consumers communicate with each other. Months of lockdown have inevitably changed the way all of us interact with companies.

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The good in people

The saying ‘keep your friends close and your enemies even closer’ could be the mantra of all my relationships over the last 39 years, except for the ‘keep your friends close’ part. I seem to have this crazy habit of actively pushing people away, well not all people, just the good people. In some odd, …

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International Coffee Day

Who has forgotten that social media should be fun?

There’s that moment when faced with a blinking cursor and a neglected social media feed, that panic can set in.  But fear not, there are a ridiculous about of internet celebration days that you can celebrate! I am not talking about fundraising charity days, where cakes are made, and wigs are worn in aid of …

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The life of a freelancer

When I gave up my secure and well-paid job 7 months ago my friends and colleagues frequently would ask me how I planned to survive. “I’m going to be a copywriter” I would reply, “Freelance!” I’d then smugly describe my dreams of late starts and time employed on the golf course, improving my drive, in …

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One year on

I like to think of grief as a predator in a bar. There you are, all happy, enjoying life, and then it creeps up behind you and pinches you on the arse. No warning, no offer of a drink, just an emotional and physically disgusting assault on the senses. That was how I woke up …

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