This week we’ve been thinking about baby algorithms.
Many people haven’t even heard about Google’s legendary vast family of tiny crawlers that populate the furthest corners of the searchable internet. But these are the little creatures that you need to impress if you want your Content SEO to rank highly.
Nobody knows exactly how many of these baby algorithms exist, although there are certainly millions, but they each search different subtopics and subgenres. And with clever Content SEO, you can attract them, and optimise your rankings.
Baby Algorithms and E-A-T
You may have heard a lot about E-A-T (Expertise, Authority and Trustworthiness) recently. This is the idea behind Google’s ongoing mission to supply useful and reliable search results. They laid out their commitment to fight disinformation in a white paper back in 2019.
But E-A-T is not an algorithm, it’s just a concept. The army which fights for the E-A-T ideal is made up of baby algorithms, each looking for indicators of high-quality content in their specific field.
Google is in a constant battle with Black Hat content providers, who are always looking for loopholes and workarounds to fool it into giving high rankings to less useful pages, or even exploitative or misinformative sites.
The baby algorithms are looking for signals that your website is useful and reliable.
Feeding the Babies
Following the mysterious intricacies and constant evolution of Google’s algorithms is pretty much impossible. Don’t despair though, because there are some simple things you can do with your Content SEO that will impress the baby algorithms and improve your SERP chances no end:
Keyword research and a good understanding of your visitor’s possible intent are both absolutely vital. If you have a hairdressing business, for example, somebody might search “pastel highlights in Whitstable,” or “older gents’ hairdresser,” and there could be different baby algorithms for these different types of searches. The more specific the long tail keywords are, the better your chances of ranking highly for that particular search. You can develop your own niche.
Someone might visit your page for information, or to research or make a purchase. Putting yourself in the mind of a potential customer gives you the best chance to cover as many specific searches as possible. You should aim to have a web page that covers each keyword, although this can take time to build up.
E-A-T is all about giving users the best possible information, and Google searches for well-written, readable content. Even if you’ve got a comprehensive list of keywords, just shoving them in willy-nilly won’t impress the search engine anymore. But feed the baby algorithms with good quality content, and you’ll tick a lot of boxes.
Links and Mentions
Most of us know that links from other sites boost search results. But nowadays the links have to be from reputable and relevant pages. Link farms simply do not cut it anymore, and you will be penalised if Google notices you’re using them (or deploying any other Black Hat techniques). There are no quick fixes for gathering a great portfolio of quality links within your industry and relevant publications, but over time it will really improve your E-A-T profile.
Google also searches for mentions and reviews, meaning these are also great indicators for those inquisitive baby algorithms. Bad reviews are hard to shake off. Make sure your complaints procedures and customer communication are spot-on.
Getting positive mentions in social media chatter and press reports all reflect well on your business and improve your SERP chances.
Talk to Tippy Tap
For more advice on impressing those fussy babies, chat to us.