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Why you should think about your tone of voice.

Here’s a question for you; do you talk to your kids/friends/spouse in the same way that you talk to your clients? We’d wager that you don’t. Why is that? It’s a simple answer, we have a different tone of voice for every situation. We’ve all been there, sitting on the phone, talking to customer service …

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Let’s Talk SEO

Ah, SEO those magical three letters that are bandied about as the ultimate solution to a website being found on Google. Before we start, it’s important to point out that a quick fix doesn’t usually solve visibility issues on search engines. You probably need to embrace several careful strategies, usually provided by excellent marketing agencies …

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Close-up of old typewriter letter and symbol keys

The importance of Content in a Covid-19 world

We think we can all safely agree that Covid-19 has dramatically changed the way businesses and consumers communicate with each other. Months of lockdown have inevitably changed the way all of us interact with companies.


The good in people

The saying ‘keep your friends close and your enemies even closer’ could be the mantra of all my relationships over the last 39 years, except for the ‘keep your friends close’ part. I seem to have this crazy habit of actively pushing people away, well not all people, just the good people. In some odd, …

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International Coffee Day

Who has forgotten that social media should be fun?

There’s that moment when faced with a blinking cursor and a neglected social media feed, that panic can set in.  But fear not, there are a ridiculous about of internet celebration days that you can celebrate! I am not talking about fundraising charity days, where cakes are made, and wigs are worn in aid of …

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A well-used copy of Roget's Thesaurus, used by a copywriter

What does a copywriter do?

To answer the question “What does a copywriter do?” we first have to ask what precisely a copywriter is. For those of us who haven’t been copywriters, the word, “copywriter” seems pretty simple to explain. It’s someone who writes copy, no? Okay, what is “copy” then? Copy can be described as how words are combined …

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The life of a freelancer

When I gave up my secure and well-paid job 7 months ago my friends and colleagues frequently would ask me how I planned to survive. “I’m going to be a copywriter” I would reply, “Freelance!” I’d then smugly describe my dreams of late starts and time employed on the golf course, improving my drive, in …

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One year on

I like to think of grief as a predator in a bar. There you are, all happy, enjoying life, and then it creeps up behind you and pinches you on the arse. No warning, no offer of a drink, just an emotional and physically disgusting assault on the senses. That was how I woke up …

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Chip off the old block

I belong to a wonderful blogging group called WhitPress. Every month we meet up and Jonathan, the leader, sets topics for us to write about. Last month they were Mother’s Day and chocolate, which sent me and Annie into a bit of a spin as we both don’t have mothers anymore. That can happen with …

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Make it memorable

Until yesterday evening it would be safe to argue that the majority of the population had never heard of Elon Musk or Tesla Cars, that was until Elon Musk (a person, not an aftershave) launched a cherry red convertible Tesla into orbit. As a marketing stunt, it is certainly memorable. It would be interesting to …

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