Tippy Tapping that tone
Heather met Kelli while she was getting her nails done and quickly discovered that she was running two businesses out of one website. Alongside this, the content on the website was filled with spam and adverts which didn’t adequately reflect the premium service that Kelli and her team provide.
What we did
It quickly became apparent that Pinkies and Kelli’s make-up business needed separate websites and tailored content that would match both of them. While both businesses had similar branding it was important that they were considered to be separate entities.
The Kelli Waldock Make-Up Artist site focussed on ensuring that brides (and anyone else using the service, she does amazing make-up for parties and special occasions) would feel at ease, knowing exactly what they would receive, how personalised it would be and how Kelli would help them. The key was to ensure a personalised touch, after all, it’s your wedding day, it has to be about you.
What the client said