Blogs filed under Copywriting

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Reasons to love your copywriter

I think that I could safely say that I love my hairdresser. I would walk over hot coals to keep my hair looking somewhat in control. I love my mechanic too, trusting him to do things that I am totally incapable of, like checking the brakes on my car. They are people who are entrusted …

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Baby Algorithms and How To Feed Them

Baby Algorithms and How To Feed Them

This week we’ve been thinking about baby algorithms.  Many people haven’t even heard about Google’s legendary vast family of tiny crawlers that populate the furthest corners of the searchable internet. But these are the little creatures that you need to impress if you want your Content SEO to rank highly. Nobody knows exactly how many …

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Are You Sitting Comfortably…?

For years now, any marketers with an ounce of common sense have been saying (well, screaming) that storytelling marketing is the way forward. Telling stories will engage your customers in a way that the hard sell is never going to do. It’s proven to help audiences retain information and provoke an emotional response, and a …

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Why you should think about your tone of voice.

Here’s a question for you; do you talk to your kids/friends/spouse in the same way that you talk to your clients? We’d wager that you don’t. Why is that? It’s a simple answer, we have a different tone of voice for every situation. We’ve all been there, sitting on the phone, talking to customer service …

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Let’s Talk SEO

Ah, SEO those magical three letters that are bandied about as the ultimate solution to a website being found on Google. Before we start, it’s important to point out that a quick fix doesn’t usually solve visibility issues on search engines. You probably need to embrace several careful strategies, usually provided by excellent marketing agencies …

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Close-up of old typewriter letter and symbol keys

The importance of Content in a Covid-19 world

We think we can all safely agree that Covid-19 has dramatically changed the way businesses and consumers communicate with each other. Months of lockdown have inevitably changed the way all of us interact with companies.

International Coffee Day

Who has forgotten that social media should be fun?

There’s that moment when faced with a blinking cursor and a neglected social media feed, that panic can set in.  But fear not, there are a ridiculous about of internet celebration days that you can celebrate! I am not talking about fundraising charity days, where cakes are made, and wigs are worn in aid of …

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A well-used copy of Roget's Thesaurus, used by a copywriter

What does a copywriter do?

To answer the question “What does a copywriter do?” we first have to ask what precisely a copywriter is. For those of us who haven’t been copywriters, the word, “copywriter” seems pretty simple to explain. It’s someone who writes copy, no? Okay, what is “copy” then? Copy can be described as how words are combined …

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Chip off the old block

I belong to a wonderful blogging group called WhitPress. Every month we meet up and Jonathan, the leader, sets topics for us to write about. Last month they were Mother’s Day and chocolate, which sent me and Annie into a bit of a spin as we both don’t have mothers anymore. That can happen with …

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Make it memorable

Until yesterday evening it would be safe to argue that the majority of the population had never heard of Elon Musk or Tesla Cars, that was until Elon Musk (a person, not an aftershave) launched a cherry red convertible Tesla into orbit. As a marketing stunt, it is certainly memorable. It would be interesting to …

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