Blogs filed under General

Finding and Communicating with Your Target Audience

Finding and Communicating with Your Target Audience

We’ve been swapping epic yarns around the Tippy Tap virtual campfire this week, about the never-ending quest to capture that legendary beast, the target audience.  As we raised our tankards and toasted the gods of marketing, we came up with these handy tips for identifying and communicating with your very own target audience.  Read on, …

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Social Media Content Writing – Your Results Are in the Post

Social Media Content Writing – Your Results Are in the Post

You may have noticed that we have a certain style when it comes to our own social media content writing, here at Tippy Tap. We are friendly, knowledgeable, straightforward, and we like to think we’re pretty funny sometimes as well. Our voice reflects who we are as a team, and lets clients know what they …

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Baby Algorithms and How To Feed Them

Baby Algorithms and How To Feed Them

This week we’ve been thinking about baby algorithms.  Many people haven’t even heard about Google’s legendary vast family of tiny crawlers that populate the furthest corners of the searchable internet. But these are the little creatures that you need to impress if you want your Content SEO to rank highly. Nobody knows exactly how many …

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You Are What You E-A-T: Healthy Ranking Success

What do you know about E-A-T? Don’t panic, this isn’t yet another springtime lifestyle blog about eating clean or getting that swimsuit body in time for summer. Although we do have a pro-tip on how to get a swimsuit body: get a swimsuit and wear it on your body. Job done. You’re welcome. No, E-A-T …

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Keyword Research – Don’t Get Stuffed

“Keyword research? It’s a list of words! Stuff ‘em all in the content – bosh! Easy.” In what might become a recurrent series entitled “Crap We Hear at Networking Events,’ this quote is from a conversation one of our team had with a self-styled marketing “expert” recently. Poor chap. And his poor clients, more importantly. …

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Content SEO and the Baddies in the Black Hats

Even the most reprehensible fictional character usually has some redeeming feature to offset the evil – we’re talking Darth Vader saving Luke Skywalker, or Ebenezer Scrooge and his festive epiphany. But not so in the world of SEO. Here there are only two sides – good and bad. These competing forces are known as White Hat …

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Content SEO – behind the curtain

Let’s talk about Search Engine Optimisation (SEO). It’s one of those magical mysterious marketing terms bandied about nowadays, along with promises of guaranteed search results and ringing cash registers. However, many of the less reputable self-styled marketing gurus neglect one very important point. Content is key. Without effective and carefully tailored content you can pay …

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What is Fiverr? And why using cheap copywriting is a bad idea for your business.

What is Fiverr? And why using cheap copywriting is a bad idea for your business.

This is a situation that many in our industry have felt… “When I was a very junior copywriter and ‘PR girl’, about 20 years ago, I became accustomed to being trotted in at the end of a client brief, with the words, “give her your brochure, she’ll do the copy.’” In other words, the pictures …

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The life of a freelancer

When I gave up my secure and well-paid job 7 months ago my friends and colleagues frequently would ask me how I planned to survive. “I’m going to be a copywriter” I would reply, “Freelance!” I’d then smugly describe my dreams of late starts and time employed on the golf course, improving my drive, in …

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