I think that I could safely say that I love my hairdresser. I would walk over hot coals to keep my hair looking somewhat in control. I love my mechanic too, trusting him to do things that I am totally incapable of, like checking the brakes on my car. They are people who are entrusted with my image, my safety and my overall happiness. I realise that I should probably tell them this, or that I should have sent them a Valentine’s card.
I also love my business. Yes, there are moments when life gets in the way and I possibly neglect it, but I adore it. Every business has a beating heart and a voice that speaks out to its customers and clients. With every new client that walks through our doors, there is a new voice to nurture; something special and unique to uncover; and new thoughts briming over into a website or campaign. It’s safe to say that I love being a copywriter; and business owners should love their copywriters too (although you don’t need to walk over hot coals for us).
Does your content need a little love?
Copywriters are the Cyrano De Bergeracs of the creative world, translating your thoughts into words that will make your customers fall in love with you. This is precisely the reason why you should love and hug your copywriter (and if you don’t have one find one). Aside from the fact that they are able to make humorous comparisons to aftershave when discussing current affairs, meaning that they are undoubtedly an ideal person to have a pint or a cup of tea with, they are also brilliant at selling things. From finding the right tone of voice for your business to creating a letter to send to your customers, a copywriter is a potent tool for any venture.
So, let’s imagine we were writing a dating ad for a copywriting agency…
You want someone to listen to you, support you, and help you grow. Someone to help you reach new horizons, to have fun with, to share fresh experiences with. Well, we’re the agency for you.
It’s not me, it’s you
I don’t want to bring break-ups in to what should be a romantic and heartfelt moment, but the key to writing great copy is “it’s not me, it’s you”. This concept runs through everything we do; our egos don’t come into play when we’re writing for our clients; and copy should always be focussed on the customer. Imagine going on a first date and sitting listening to the other person going on and on about themselves. It would be a turn off, right? The same goes for marketing your business. Your customers want to feel that you are listening to them and that you understand what they need. In a world where your competitors are easily found with a quick search on Google, the thing that will make you stand out is connecting with your ideal customers. That’s where our Cyrano De Bergerac skills come in to play.
So, maybe it’s time to show your business and your customers a little love. Take a moment to have a look at what you’re putting out there and contemplate whether your company would get a second date. Alternatively, get someone else (like us) to give you some polite but honest feedback.
And if all else fails, we are also amazing at writing dating website profiles, can edit any texts and give feedback on replies. So, if your business (and customers) needs a little love, get in touch.