You may have noticed that we have a certain style when it comes to our own social media content writing, here at Tippy Tap. We are friendly, knowledgeable, straightforward, and we like to think we’re pretty funny sometimes as well. Our voice reflects who we are as a team, and lets clients know what they can expect from us.
So, what’s your social media style? We’ve come up with a few tips on writing for social media that will help you connect with existing and potential clients, and your own industry.
Find Your Social Media Content Writing Voice
Identifying your business’s voice and tone is a huge part of branding, and this must be reflected in your social media profile.
How do you speak to your clients and peers? Are you casual, or more formal? Funny or serious? Slick and corporate, or more of a family vibe? This is your voice.
Your tone will change depending on the topic of your post. Sometimes you might be light-hearted, sometimes you might be communicating important and serious information. The tone should always be appropriate to the context.
Know Your Social Media Audience
Social media is an immediate form of communication, which gives you the chance to develop relationships with your different audiences. Write posts to appeal to customers, prospects and industry peers and media.
Suppose you run a chain of garden centres. You might post advice for customers with small gardens, or something aimed at professional horticulturalists. You could talk about an issue specifically affecting the garden centre trade, or a broader topic such as sustainability.
In this way, social media content writing is a cheap, effective and evolving tool for targeted marketing. Be as broad or as niche as you like!
Speak Their Language
Every industry has its own language.
Your customers will be familiar with certain words and phrases. Maybe you’ve done keyword research for your website and online marketing? Try to include these search terms in your posts, without cramming them in unnaturally. But make sure you’re not overusing jargon. You may use vocabulary within your industry that the average customer wouldn’t understand. So, always keep in mind who you’re trying to talk to, and what you want to tell them.
Keep it Simple
It’s important to make content clear and simple to read. Many people don’t realise this, but the average reading age in the UK is approximately 9 years old. If a reader comes across language they find difficult to understand, then they will feel frustrated or bored, and will soon scroll on by.
The average attention span is also becoming increasingly short. Most people read a web page for about 8 seconds before they decide whether or not to continue, so grab their attention quickly.
Context is key. Every social media platform has a slightly different demographic, and its own conventions and style.
For example, an effective Facebook post will be attention-grabbing, personal, and entertaining or thought-provoking. The previously mentioned garden centre chain might write a chatty Facebook post for parents, about keeping the kids busy in the garden during the summer holidays.
LinkedIn is a business-to-business site. It is more formal. Therefore this would be the right place for longer articles about industry issues. Don’t forget your hashtags too!
Take a look at the social media accounts of industry leaders, and see how they differ in their approaches on various platforms. Look at the kinds of posts that get lots of likes and shares. Which posts particularly attract you? Draw on these examples to tailor your approach.
Sharing is Caring
If you produce useful, interesting content for your social media, then you have more chance of it being liked and shared. Shares boost your profile and increase customer confidence and engagement.
Contact us for more advice on writing excellent social media content, or save yourself the hassle and employ us to do it instead.