Social media shouldn’t be difficult

I’m going to sound like a dog with a bone here (term courtesy of the latest Whitpress competition), but social media is not that difficult/scary/worrying/*insert another term here*.

One of the most frequent enquiries that we deal with is from small businesses who are scared by social media. Whether they have been told that updating Facebook is time-consuming, or that Instagram needs to focus on arty shots, we find ourselves gently assuring new clients that pressing the ‘post’ button won’t set off Armageddon.

As a result, we thought we’d give you a New Year gift and share a few handy pointers for you.

5 Handy Tips to give you social media confidence

  1. Use a helpful tool to queue your social media posts and free yourself of last minute, ‘did I do that update’ panic. We love Buffer! It’s free, simple to use and gives you some useful insights and analytics. You can queue 10 posts for each social media platform that you use, so settle down for an hour on a Monday, have a cuppa and plan for the week.
  2. Create a social media plan for the year and work out what you will be offering. In the long run, it will help you to stay on top of your content and how your business is performing.
  3. Use an online spelling and grammar checker. None of us is infallible, even Copywriters get it wrong sometimes, but using an app like Grammarly will at least ensure that you don’t make any huge or glaring errors.
  4. Try to remember that hashtags are not meant to be humorous! They are designed to help people find your content. So, while it may seem fun to #createareallylonghashtagthatsabitfunny, it won’t help your business, and that is the whole reason why you’re using a hashtag in the first place.
  5. Don’t be scared to ask for help. All technology is new at some point. Remember the first mobile phone you had? Or the moment when you started using touchscreens? If you need help, ask an expert who can guide you (like us). Once you have grasped the basics you will genuinely wonder what it was you were worried about.

 

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Heather

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